NEW MERCHANT ONBOARDING STUDY
shopifyRESEARCH DESIGN, EXECUTION & SYNTHESIS (2023)
I designed and ran a study to gather robust qualitative data on new-merchant pain points, filling gaps in our quantitative data and feature tracking. I followed 48 new merchants using UserTesting tools. The study combined usability testing of recently launched features with broader questions about onboarding pain points and “wishlist” features.
It became the richest source of qualitative data the team had on new-merchant onboarding at that point, informing roadmap prioritization around the features most likely to help new merchants succeed.