ROSE PENDER
IS AN INDEPENDENT DESIGNER, PREVIOUSLY STAFF PRODUCT DESIGNER AT SHOPIFY AND UX DESIGN AT MADEWELL.
SHOPIFY AI THEME SYSTEM
PRODUCT DESIGN · ART DIRECTION
MADEWELL PRODUCT PAGE
PRODUCT DESIGN
BABYTEETH JEWELRY SHOP
WEBSITE · BRAND
HIGH IMPACT DESIGN, DRIVEN BY INSIGHT
I design commerce experiences for brands at every scale with a process grounded in understanding the problem, goals, and context.
Research uncovers what matters. Design makes it resonate. My work balances rigor with a strong aesthetic point of view.
HOW I CAN HELP
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A rapid UX audit and focused improvements for brands who know something's off but aren't ready for a full overhaul. We identify the highest-impact changes and execute them quickly.
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I help brands develop and execute a cohesive visual direction using a combination of art direction, AI tooling, and strategic creative choices. This includes establishing your visual language (photography style, composition, color treatment), defining voice and tone, and creating systems you can maintain as you grow.
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Full research, strategy, design, and implementation for brands ready to level up their experience. This is the deep work—understanding your customers, redesigning key flows, and building a system that scales with you.
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Ongoing partner (retainer): Continuous, embedded strategic design and advisory services.
ALL PROJECTS
