PRODUCT DESIGN LEAD (2022-2023)
SIMPLIFYING PRODUCT CREATION
shopifyAdding a product is the first action we ask new merchants to take on Shopify, but the creation form was long, complex, and daunting for beginners. I made 18 "precision cuts" to make the form more approachable, coordinating closely with 10 stakeholder teams to
ensure advanced merchants' workflows were not interrupted.The simplified entry point improved active merchant retention by approximately 12%, proving that small, thoughtful improvements can have outsized impact. Case study available upon request.