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I’M A STAFF PRODUCT DESIGNER WHO TRIANGULATES QUALITATIVE RESEARCH, HARD METRICS, AND DEEP CONTEXT TO FOCUS ON EXPERIENCES THAT MOVE THE NEEDLE.

I designed Shopify’s AI THEME SYSTEM, simplified PRODUCT CREATION, redefined PRODUCT ILLUSTRATIONS, and ran foundational onboarding RESEARCH. At Madewell, I designed features that enhanced core product DISCOVERY and conversion.

My work is grounded in research and polished with sharp visuals. I operate where problems are AMBIGUOUS, ownership is shared, and EARLY DECISIONS have long-term impact.

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SELECTED PROJECTS
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SHOPIFY — AI THEME DESIGN SYSTEM

SHOPIFY — ADD PRODUCT

MADEWELL — SIZE CHARTS

SHOPIFY — ONBOARDING RESEARCH

MADEWELL — TURBO PRODUCT PAGE

MADEWELL — MATCHING SETS

BABYTEETH—WEB DESIGN & BRAND

MADEWELL — DENIM BAR